It's the very reason why Pioneer has put more than ten years of design, research and development into building KURO: a flat screen television that will let you see and hear film like never before.

The goal was straightforward: to build a screen that delivered the absolute best picture quality in the world. A screen that was true to how filmmakers intended their work to be seen. The result is KURO.

KURO means Black in Japanese; this is relevant because KURO screens have significantly deeper black levels than any other flat-screen TV on the market, some 80% deeper.

The deepest black levels produce the purest colours, which reveal the sharpest details. The KURO screen gives you the ability to see literally every shade between black and white. Now, the film you see - and feel - on-screen is unparalleled in range and detail, the ultimate appearance of vivid and flawless color.

The impact of what you see on KURO is unlike anything you have possibly seen before.

box is tatty

• Type - Plasma TV
• Diagonal Size - 50" - widescreen
• Display Format - 720p
• Image Aspect Ratio - 16:9
• TV Tuner - 1x analogue, 1x digital
• Resolution - 1365 x 768
• Sound Output Mode - Stereo
• Speaker System - Speakers not included
• Connection Types - Component, composite, HDMI, S-Video, SCART
• Dimensions (WxDxH) - 122 cm x 11.5 cm x 71.7 cm - without stand