A Display device that is HD Ready means that it meets a set of requirements needed to show protected High Definition content.
Freeview is a free digital UK terrestrial TV service offering over 30 TV channels and 20 radio stations, using the DVB-T standard. With a Freeview enabled TV, you wont need a set top box as the tuner is built in. Freeview is received through your normal rooftop aerial, visit www.freeview.co.uk to check that you can receive it.
The High-Definition Multimedia Interface (HDMI) is an industry-supported, uncompressed, all-digital audio/video interface. HDMI provides an interface between any compatible digital audio/video source, such as a set-top box, a DVD player, or an A/V receiver and a compatible digital audio and/or video monitor, such as a Digital TV.
1080p HDTV''s deliver more detail, which can enhance the viewing experience for more attentive visual persons, but it takes the right distance from the TV and a fine eye to truly appreciate it. The most important factor is to view the color, how the TV handles black coloring, the contrast, and most importantly, what you will mainly use the TV for before you make a judgment. 
LG TVs have 3 special preset AV Modes which provide the best suitable image quality and sound for specific types of content.They are easily accessible using the AV MODE hot key on the remote control.
Sometimes when watching films it is difficult to hear human voices over the background sounds of their environment,
due to the down-mixing that occurs to push 5.1 surround-sound through a TV’s 2 channel speaker system.
The Clear Voice feature alters the sound balance to emphasise human voices and reducing the background noise All input source (RF/AV/Component/HDMI) as well as Stereo and Mono broadcast can be controlled by Clear Voice.
Access over 140 free TV and radio channels. It’s the easy way to enjoy fully immersive satellite HD TV.
Everyone deserves brilliant TV. Everyone deserves an LG 37LF7700 Tv. The Series has built-in Freesat HD proviiding a digital satellite TV service brought to you by the BBC and ITV built into the TV. You will be entertained with over 140 TV and radio channels, and treated to HD for free - Whats more, theres no contract and no monthly bills to pay.
LG HD Ready 1080p (Full HD) provides 1920 x 1080p picture resolution delivering incredible picture clarity and vibrant colours. This results in up to 5 times the picture clarity and detail in comparison to standard definition. 1080p television is the only way to fully experience the true potential of high definition gaming and blu-ray which takes you even closer to the action.
The Intelligent Sensor optimises the brightness, sharpness, colour and contrast of the picture within any environment to protect against eyestrain and reduce power consumption up to 69%. The mechanical power-off switch also allows you to wave goodbye to the red standby button and significantly cut down on unnecessary electricity. These innovative technologies allow this TV to be certified by the Energy Saving Trust to save money off your electricity bills.
37LF7700 Features
• High gloss black with grey trim on sides
• Built-in Freesat
• HD Ready 1080p
• Twin XD Engine
• Resolution: 1920 x 1080
• Dynamic Contrast Ratio: 50,000:1
• Brightness: 500cd/m2
• Intelligent Sensor II
• 24p Real Cinema
• AV Mode (Cinema, Sport, Game)
• Invisible Speakers
• 2 Way 4 Speakers (10W + 10W)
• SRS TruSurround XT
• Swivel Stand
• Energy Saving Recommended
Connection
• 3 x HDMI
• USB 2.0 (JPEG / MP3)
• Ethernet
• 2 x Scart (1 x Full)
• Component
• PC Input
• Composite
• Headphone
- Type - LCD TV
- Screen size - 37 in
- HD Ready - Yes
- Display Format - 1080p (FullHD)
- Image Contrast Ratio - 50000:1
- Brightness - 500 cd/m2
- TV Tuner - FREEVIEW
- Integrated DVD - None
- Colour - High gloss black with grey trim on sides
- HDMI Ports - 3
- Dimensions (WxDxH) - 92 CM x 11 CM x 63.6 CM
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