1080p HDTV''s deliver more detail, which can enhance the viewing experience for more attentive visual persons, but it takes the right distance from the TV and a fine eye to truly appreciate it. The most important factor is to view the color, how the TV handles black coloring, the contrast, and most importantly, what you will mainly use the TV for before you make a judgment. 
You can tell a good TV by the way it reproduces colour. That’s why Sony developed its own high-resolution image processors – and fitted them in every TV in the ground-breaking new BRAVIA LCD range. These processors put every pixel of every image through a five-stage perfecting process to deliver colours and quality no other TV can match.
All Your Favourite Freeview channels and the ever growing list of HD channels
If your devices can do more things, you can do more things. Check out how the expanded capabilities of DLNA Certified devices can revolutionize the way you find, send, store, get, play and print your digital content. All you need to get started is a network – wired or wireless
High Speed USB 2 interface. 
The light sensor detects the ambient light level and automatically adjusts the picture brightness and contrast to ensure clear images at all times of the day.
Bravia KDL37EX403U LCD TVs: The essential Full High Definition experience
Full HD 1080p is the ultimate HD format, providing more than 2 million pixels for a smooth high resolution image. The number 1080 relates the number of horizontal lines of pixels on the screen. The more lines that a screen contains, the better the picture quality. To compare, HD-Ready sets have 768 while standard definition (SD) sets have just 576 lines.
Subscription-free, built-in Freeview
To add to your viewing choice, the KDL37EX403U has a built-in Freeview HD TV tuner so you have instant access to a huge range of free-to-air and digital TV and radio channels, including HD programmes. Channels are free so you wont have any subscription fees or contracts to sign
Internet through your TV
Enjoy the best internet content on your KDL37EX403U with Bravia Internet Video. It seamlessly streams online content through your broadband connection so you can access a world of online video entertainment direct from the comfort of your sofa. From video sharing sites like YouTube™, to catch up TV services, news and sport, it couldnt be easier to find and watch what you want, when you want it.
Connect to your favourite technologies
With its USB Media Player, you can connect a wide range of USB devices straight to your BRAVIA KDL37EX403U. From mp3 players to cameras, laptops to camcorders - even content from your USB memory stick, just plug in to enjoy your favourite multimedia files on screen. You can stream movies, music and photos to your BRAVIA from compatible devices, such as your laptop, mobile phone or music player, no matter where in the home theyre located, thanks to DLNA technology.
Experience style and substance
The TVs sleek 37" (94cm) screen not only enhances the viewing experience but looks stunning even when the picture is off. Switch it to Picture Frame mode and you can turn your BRAVIA into a work of art by displaying pre-installed images or your own photos and make great use of your wall space even when youre not watching TV.
Enjoy authentic cinematic experiences
Cinema Mode is a new picture setting developed in collaboration between BRAVIA and Sony Pictures Entertainment. It allows films to be viewed as close to the original directors cut as possible. Cinema Mode precisely reproduces details such as natural skin tone, lighting, colour and contrast. In 24p True Cinema mode films can be watched as the director intended for the big screen - at 24 frames per second. Standard TVs use 25 frames a second which means they play back faster than they do in the cinema.
Clearer, more life-like colours
Reds and greens are notoriously difficult to reproduce on an LCD screen. Live Colour intelligently boosts these colours making sure the images you see on your BRAVIA TV are bright, vibrant and realistic
Features of the KDL37EX403
- Screen Size: 37 Inch Full HD 1080p
- Resolution:1920x1080
- Tuner: Freeview HD
- Technology: Bravia Engine 3
- Cinema:24p True Cinema
- Auto Colour Adjustment:Ambient light Sensor
- Wifi Capable:WiFi Ready (USB Dongle required)
- Internet video streaming:Bravia Internet Video
- Speakers:2x 10W
- Surround Sound 5.1 Channel Audio Out
- USB: Fast USB Photo/Music/Video Player
Connectivity: Sony KDL37EX403U
- 4 x HDMI
- 2 x SCART
- 1 x Digital Audio Out (Toslink)
- 1 x Component
- 1 x Composite
- 1 x USB 2.0
- 1 x Headphone
Dimensions
- With Stand (WS x H x D) 92.1 x 59.9 x 25.1cm
- Without Stand (W x H x D) 92.1 x 56.4 x 9.8cm
Dimensions
- With Table Stand (W x H x D, cm) 80 x 53.2 x 22
- Weight 11kg
- VESA 200x200
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