Freeview is a free digital UK terrestrial TV service offering over 30 TV channels and 20 radio stations, using the DVB-T standard. With a Freeview enabled TV, you wont need a set top box as the tuner is built in. Freeview is received through your normal rooftop aerial, visit www.freeview.co.uk to check that you can receive it.1080p HDTV''s deliver more detail, which can enhance the viewing experience for more attentive visual persons, but it takes the right distance from the TV and a fine eye to truly appreciate it. The most important factor is to view the color, how the TV handles black coloring, the contrast, and most importantly, what you will mainly use the TV for before you make a judgment. This mode allows films to be watched as intended by the director for the big screen, at 24 frames per second. Until now, movies watched at home play back ''''faster'''' than they do in the cinema. When a film is shown on TV or sold on DVD it has to be adjusted to be compatible with the PAL format. The difference is that films are shot at a rate of 24 frames per second, whereas standard TV uses 25 frames per second. BRAVIA ENGINE 2 incorporates full digital signal processing technology, to reproduce optimal, high resolution images from standard definition and HD signals. And image quality is further enhanced through the optimisation of contrast and noise reduction.High Speed USB 2 interface.

The essential Full High Definition experience: Sony KDL40EX401U

The Sony KDL-40EX401 (KDL40EX401U) is a great 40inch Full HD Ready 1080p LCD Television with a built in Freeview tuner. If you are looking for a new flat screen television at a cheap and affordable price look no further than the Sony KDL40EX401 LCD TV Televisions. Sony is renowned for superb picture quality and high performance as well as stylish, sleek, and well finished screens. The KDL40EX401U is no expectation, featuring essential technologies that are designed to improve the picture and overall viewing experience.

Beneath the black gloss exterior of the KDL-40EX401 LCD television is a built in Freeview tuner. Having a built in Freeview tuner means the KDL40EX401 LCD television does not need an additional tuner box, when the digital switch over takes place in your area. Freeview gives to access to over 50 radio and TV Televisions channels including BBC Three, ITV Televisions2 and Film4. With Freeview, there are no monthly subscription fees or contracts, simply plug the KDL40EX401U in to an aerial, sit back and enjoy a great range of television programmes.

So what else does this TV Televisions have to offer, well a whole host of features that ensure no matter what you are watching you are watching in style. BRAVIA ENGINE 3 ensures the images you see have impressive detail optimal contrast and true to life colours.

The Sony KDL40EX401U has a 40inch Full HD panel that delivers a high definition picture resolution of full 1080p. The Full HD panel on the Sony KDL-40EX401 LCD television delivers an incredibly detailed pictures with outstanding colours, contrast and lines. The enhanced picture quality on the KDL-40EX401 ensures realistic colour reproduction, so images on screen are life like and vibrant.

Watch movies the way the director intended you to thanks to the 24p True Cinema technology on the Sony BRAVIA KDL-40EX401 (KDL40EX401U). Until now when you watch films at home they run a lot faster than they do in a cinema, but thanks to the 24p True Cinema technology the films are slowed right down to the speed the director intended you to see them.

Features of the Sony KDL40EX401U

• Model: KDL40EX401U
• Screen Size: 40 Inch Full Hd 1080p
• Resolution: 1920x1080
• Tuner:Freeview
• Bravia Engine: 2
• Cinema Emulation: 24p True Cinema
• Integrated Speakers: 2x 10W speaker Output
• High Speed USB Port: Photo/Music/Video Player

Connectivity: Sony KDL40EX401U

• 4 x HDMI
• 2 x SCART
• 1 x Digital Audio Out (Toslink)
• 1 x Component
• 1 x Composite
• 1 x USB 2.0
• 1 x Headphone