1080p HDTV''s deliver more detail, which can enhance the viewing experience for more attentive visual persons, but it takes the right distance from the TV and a fine eye to truly appreciate it. The most important factor is to view the color, how the TV handles black coloring, the contrast, and most importantly, what you will mainly use the TV for before you make a judgment. 
This mode allows films to be watched as intended by the director for the big screen, at 24 frames per second. Until now, movies watched at home play back ''''faster'''' than they do in the cinema. When a film is shown on TV or sold on DVD it has to be adjusted to be compatible with the PAL format. The difference is that films are shot at a rate of 24 frames per second, whereas standard TV uses 25 frames per second.
You can tell a good TV by the way it reproduces colour. That’s why Sony developed its own high-resolution image processors – and fitted them in every TV in the ground-breaking new BRAVIA LCD range. These processors put every pixel of every image through a five-stage perfecting process to deliver colours and quality no other TV can match.
All Your Favourite Freeview channels and the ever growing list of HD channels
If your devices can do more things, you can do more things. Check out how the expanded capabilities of DLNA Certified devices can revolutionize the way you find, send, store, get, play and print your digital content. All you need to get started is a network – wired or wireless
High Speed USB 2 interface. 
The light sensor detects the ambient light level and automatically adjusts the picture brightness and contrast to ensure clear images at all times of the day.
AV Forums Recommended
Be the first to redefine your living room with the new 2010 Bravia Tv Range, featuring the latest Monolithic Design concept.
With BRAVIA ENGINE digital image processing, BRAVIA televisions offer unparalleled picture performance.Turn your TV into a gallery, music system or video player with USB playback; share music, films or photos with a DLNA home network.
From sensors that turn the TV off if no one is watching, to technology that lets you control your entire home entertainment system with just one remote control, the latest BRAVIA TVs are packed with clever applications.
The Sony KDL40EX403 has everything for the modern user, Internet Video Streaming - link directly to LoveFilms.com, Freeview HD, DNLA and even a sensor which changes the screen setting according to the ambient light levels.
Features of the KDL40EX403
- Screen Size: 40 Inch Full HD 1080p
- Resolution:1920x1080
- Tuner: Freeview HD
- Technology: Bravia Engine 3
- Cinema:24p True Cinema
- Auto Colour Adjustment:Ambient light Sensor
- Wifi Capable:WiFi Ready (USB Dongle required)
- Internet video streaming:Bravia Internet Video
- Speakers:2x 10W
- Surround Sound 5.1 Channel Audio Out
- USB: Fast USB Photo/Music/Video Player
Connectivity: Sony KDL40EX403
- 4 x HDMI
- 2 x SCART
- 1 x Digital Audio Out (Toslink)
- 1 x Component
- 1 x Composite
- 1 x USB 2.0
- 1 x Headphone
Dimensions
Track your order
