Blu-ray, also known as Blu-ray Disc (BD), is the name of a next-generation optical disc format jointly developed by the Blu-ray Disc Association (BDA), a group of the world''s leading consumer electronics, personal computer and media manufacturers (including Apple, Dell, Hitachi, HP, JVC, LG, Mitsubishi, Panasonic, Pioneer, Philips, Samsung, Sharp, Sony, TDK and Thomson). The format was developed to enable recording, rewriting and playback of high-definition video (HD), as well as storing large amounts of data.1080p HDTV''s deliver more detail, which can enhance the viewing experience for more attentive visual persons, but it takes the right distance from the TV and a fine eye to truly appreciate it. The most important factor is to view the color, how the TV handles black coloring, the contrast, and most importantly, what you will mainly use the TV for before you make a judgment. You can tell a good TV by the way it reproduces colour. That’s why Sony developed its own high-resolution image processors – and fitted them in every TV in the ground-breaking new BRAVIA LCD range. These processors put every pixel of every image through a five-stage perfecting process to deliver colours and quality no other TV can match.All Your Favourite Freeview channels and the ever growing list of HD channelsIf your devices can do more things, you can do more things. Check out how the expanded capabilities of DLNA Certified devices can revolutionize the way you find, send, store, get, play and print your digital content. All you need to get started is a network – wired or wirelessThe light sensor detects the ambient light level and automatically adjusts the picture brightness and contrast to ensure clear images at all times of the day.

Effortlessly stylish and loaded with the latest technology, the 40inch Sony KDL40EX43BU isn’t just a TV; it’s a complete home cinema experience. If you want full high-definition entertainment that redraws the boundaries of home viewing then a Sony KDL40EX43BU is for you.

In our modern digital world technology is always evolving, but with the KDL40EX43BU you can future-proof your cinema setup; it comes with an integrated blu-ray player, opening up your living room to a whole new world of detail and vibrancy. Don’t just watch the action unfold; jump in and be a part of it.

You don’t just have to settle for watching movies in high-definition, now you can enjoy your favourite TV shows with the same stunning clarity because the KDL40EX43BU boasts integrated Freeview HD. With HD entertainment becoming ever-more prevalent you don’t want to miss out, and with this TV you definitely won’t.

Chances are that your TV won’t be your only piece of technology; you’ll have computers, digital cameras and mobile phones too, and it’s important that those devices can interact with each other quickly and simply. The KDL40EX43BU comes with both USB and DLNA connectivity, letting you stream clips from the net or even your own home videos right there on the screen. It gives you ultimate control over what you watch, and how you watch it.

Change your outlook on home-entertainment and take a step towards the future with the 40 inch Sony KDL40EX43BU LCD TV and Integrated blu-ray player.

KDL40EX43BU Features

• Model: KDL40EX43B
• Screen Size: 40 Inch Full HD 1080p
• Tuner:Freeview HD
• PhotoTV HD
• WiFi Ready
• Ambient Sensor
• Bravia Engine 3
• Integrated Blu-ray Player
• 24p True Cinema
• USB Media Player
• DLNA

KDL40EX43B Connectivity 

• 3 x HDMI
• 2 x SCART
• 1 x Component
• 1 x Composite
• 1 x RF In
• 1 x Headphone Jack
• 1 x RCA Input
• 1 x USB 2.0

Dimensions (with stand)

• W x H x D: 992 x 598 x 116mm
• Weight: 18Kg