1080p HDTV''s deliver more detail, which can enhance the viewing experience for more attentive visual persons, but it takes the right distance from the TV and a fine eye to truly appreciate it. The most important factor is to view the color, how the TV handles black coloring, the contrast, and most importantly, what you will mainly use the TV for before you make a judgment.
You can tell a good TV by the way it reproduces colour. That’s why Sony developed its own high-resolution image processors – and fitted them in every TV in the ground-breaking new BRAVIA LCD range. These processors put every pixel of every image through a five-stage perfecting process to deliver colours and quality no other TV can match.
All Your Favourite Freeview channels and the ever growing list of HD channels
If your devices can do more things, you can do more things. Check out how the expanded capabilities of DLNA Certified devices can revolutionize the way you find, send, store, get, play and print your digital content. All you need to get started is a network – wired or wireless
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access the best sites from the web such as Lovefilm and BBC iPlayer

Bravia EX503 LCD TVs
Be the first to redefine your living room with the new 2010 Bravia TV Range, featuring the latest Monolithic Design concept.
Discover the incredible features of BRAVIA TVs from Sony. With amazing technologies like Full High Definition, Motionflow for sharper, smoother images and LCD panel technology for a stunning picture, plus innovations like BRAVIA Internet Video and BRAVIA Internet Widgets, this is the future of home entertainment.
With BRAVIA ENGINE digital image processing, advanced LED backlighting, Motionflow technology, and even incredible Full High Definition, BRAVIA televisions offer unparalleled picture performance. Turn your TV into a gallery, music system or video player with USB playback; share music, films or photos with a DLNA home network; or get the best of the web on your TV screen with BRAVIA Internet Video.
From sensors that turn the TV off if no one is watching, to technology that lets you control your entire home entertainment system with just one remote control, the latest BRAVIA TVs are packed with clever applications.
The Sony KDL40EX503 has everything for the modern user, Internet Video Streaminglink directly to LoveFilms.com, Freeview HD, 100 Hz Motion flow for those super smooth images, DNLA and even a sensor which changes the screen setting according to the ambient light levels.
Features of the Sony KDL40EX503
- Model: KDL40EX503
- Screen Size: 40 Inch Full Hd 1080p
- Resolution: 1920x1080
- Tuner: Freeview HD
- Bravia Engine: 3
- Cinema Emulation: 24p True Cinema
- Ambient Light Sensor: Yes
- WiFi Ready: USB Dongle required
- Internet Video:Bravia Internet Video
- Integrated Speakers: 2x 10W speaker Output
- Surround Sound 5.1 Channel Audio Out
- USB Port: Photo/Music/Video Player
Connectivity: Sony KDL40EX503
- 4 x HDMI
- 2 x SCART
- 1 x Digital Audio Out (Toslink)
- 1 x Component
- 1 x Composite
- 1 x USB 2.0
- 1 x Headphone
Dimensions (w/o stand)
- W x H x D: 992 x 599 x 99mm
- Weight: 14.2Kg
- VESA: 200x200