1080p HDTV''s deliver more detail, which can enhance the viewing experience for more attentive visual persons, but it takes the right distance from the TV and a fine eye to truly appreciate it. The most important factor is to view the color, how the TV handles black coloring, the contrast, and most importantly, what you will mainly use the TV for before you make a judgment. 
You can tell a good TV by the way it reproduces colour. That’s why Sony developed its own high-resolution image processors – and fitted them in every TV in the ground-breaking new BRAVIA LCD range. These processors put every pixel of every image through a five-stage perfecting process to deliver colours and quality no other TV can match.
All Your Favourite Freeview channels and the ever growing list of HD channels
If your devices can do more things, you can do more things. Check out how the expanded capabilities of DLNA Certified devices can revolutionize the way you find, send, store, get, play and print your digital content. All you need to get started is a network – wired or wireless
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Effortlessly stylish and loaded with the latest technology, the 40” Sony KDL40EX703U LED TV isn’t just a TV; it’s a complete home cinema experience. If you want full high-definition entertainment that redraws the boundaries of home viewing then a Sony KDL40EX703U is for you.
In our modern digital world technology is always evolving, but with the KDL40EX703U you can future-proof your entertainment setup; it comes with an LED backlight, which alongside the Full HD 1080p resolution will deliver unmatched picture quality. LED technology allows manufacturers to build super-slim TVs that offer some of the deepest blacks and most vibrant colours ever, and this stunning Sony is no exception.
In the past altering the picture on your TV was a tricky job, but with Sony’s innovative Presence and Ambience Sensors the KDL40EX703U removes the stress and ensures what you’re seeing is in complete harmony with your environment. The sensor automatically adjusts the screen to suit ambient light levels, or turns it off completely should you leave the room, delivering a faultless image and at the same time saving on energy.
You can enjoy your favourite TV shows with the same stunning clarity you get from your HD movies too, because the KDL40EX703U boasts integrated Freeview HD. With HD entertainment becoming ever-more prevalent you don’t want to miss out, and with the KDL40EX703U you definitely won’t.
Chances are that your TV won’t be your only piece of technology; you’ll have computers, digital cameras and mobile phones too, and it’s important that those devices can interact with each other quickly and simply. The KDL40EX703U comes with both USB and DLNA connectivity, letting you stream clips from the net or even your own home videos right there on the screen. It gives you ultimate control over what you watch, and how you watch it.
Change your outlook on home-entertainment and take a step towards the future with the 40” Sony KDL40EX703U LED TV.
KDL40EX703U Features
- Model: KDL40EX703U
- Screen Size: 40 Inch Full HD 1080p
- Resolution: 1920x1080
- Tuner:Freeview HD
- Bravia Engine 3
- MotionFlow 100Hz
- Bravia Internet Video
- Ambient Sensor
- 24p True Cinema
- WiFi Ready: USB Dongle required
- DLNA Connectivity
Connections
- 4 x HDMI
- 2 x SCART
- 1 x Component
- 1 x Composite
- 1 x USB 2.0
Dimensions
- W x H x D: 825 x 554 x 260mm
- Weight: 15.5kg
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