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Shop Direct: Laptops, Servers, Kitchen Appliances and More!

DirectTVs is owned and operated by Buy It Direct Ltd. Other sites in the group all share the same core values of offering focussed product ranges, expert advice, excellent value and great support.


AirCon Direct is the UK's largest online retailer of portable air conditioners, air coolers, fans and air purifiers for the home and office. All our products can be easily set up within 5 minutes and come with a one year warranty. Buying Direct from us means you save money and get the goods delivered straight to your door, no struggling with heavy boxes in the shops. And, unlike most of our competitors we can deliver next working day to your home or office.


Appliances Direct (formerly Trade Appliances) is one of the largest online retailers of kitchen appliances. With over 7000 appliances on offer at highly discounted prices we have everything including the kitchen sink! Choose for a vast range of freestanding and integrated ovens, fridges, freezers, hobs, dishwashers, washing machines and tumble dryers.


We sell only Tier One brands such as Sony, Fujitsu-Siemens, Acer, Toshiba, Lenovo (formerly IBM), HP-Compaq and Samsung. Our prices are the keenest in the UK. We also sell over £8m per year to the Education sector and have a dedicated education department selling full solutions including wide area wireless solutions, laptop storage, projector installations and Interactive Whiteboards.


Servers Direct make buying a new server simple. We stock a huge range of Rack Servers, tower servers and blade servers all available on next day delivery. To make life even eaiser, we have unbeatable bundle deals that include essential titles like Microsoft Small Business Server & Symantec Anti Virus.

If you're not sure what server is best for your business then simply give us a call, chat with us online or read through our help pages. As part of the UK's fastest growing supplier of IT products and Services, we combine outstanding value to business and education customers through our close relationship with leading manufacturers, backed by dedicated, technical sales and support staff.

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