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GO BEYOND 4K
Transform everything you watch into a unforgettable viewing experience with the Sony KD43X8305CBU 43 Inch 4K Ultra HD LED TV. Thanks to Sony's powerful new 4K Processor X1, everything you watch is enhanced. Whether it's a Blu-ray movie, low-quality online video or even your favourite TV show, the KD43X8305 upscales all your content to near 4K resolution. That's four times the resolution of a Full HD TV. Once you've seen your favourite TV shows, movies and sports in 4K UHD, they'll be no looking back.
SMART TV MADE SIMPLE
Imagine a smart TV that rivals the simplicity of a Smartphone or the personalisation of a tablet - introducing Android TV. Enjoy a huge range of movies, music, photos, games and apps, such as Netflix, YouTube, Facebook, BBC iPlayer, in a whole new way. It's also Google Cast Ready so you can effortlessly transfer your favourite entertainment like YouTube from your smartphone or tablet to the TV. Plus, you can use Voice Control to search for content, ask questions or control your TV with Sony's latest touch-pad Remote (sold separately). Compatibility with the latest 4K standards means you'll be able to enjoy 4K content from sources such as Netflix and YouTube.
FREE HD VIEWING
Watch the best of British TV for absolutely free via the twin Freeview HD tuner. Not only can you enjoy up to 50 digital TV channels, you'll also be able to watch a selection of channels in glorious HD without having to pay for the privilege.
Listen to audio as it was intended and enjoy clearer dialogue amongst all the distracting background noise, regardless of what you're watching, for a more immersive, emotionally enriching experience.
SMOOTH & SHARP
To keep the picture quality silky-smooth, the KDL43X8305 is equipped with Sony's Motionflow XR 800hz technology to reduce blur and enhance fast-action scenes with life-like detail - ideal for sport enthusiasts.